By supporting leaders to be more effective in their communications and education, helping them to stand out from the toxic competition, I help everyone including our planet.
HBM+ | Sales Presentation
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HBM+ is a company based in Montreal, QC that operates as a health benefits manager. The mission behind this presentation design was to create a light and eye-catching presentation to deliver the complex subject that is Pharmacy Management.
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Starting from a bullet point presentation, I’ve worked through each slide with the goal of simplifying them to one key idea. With HBM+’s strong brand colors, I was able to create impactful vector-style slides without compromising the seriousness of the content. This presentation was created in both English and French.
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When your message is paired with visuals as powerful, your audience just gets it. A succesful design presentation keeps your audience engage by complementing your speech.
Let’s Rise! | Branding
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Let’s Rise! is a French talk-show based in Toronto, ON. Their content is focused on motivating French-speaking women with their entrepreneurial journey. The vision of the show is to inspire women with high standards while staying authentic and welcoming.
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The brief’s keywords were: chic, trendy and cosy. For this reason, the branding took a simplistic and feminine direction to allow the use of trendy vector-based illustrations. Since the show is targeting all French-speaking women, it was particularly important to diversify women’s representation in these visuals.
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Building a brand is about knowing your positioning and creating credibility for your audience. Just like that, Let’s Rise! was able to stand out on the busy scene of talk-shows and it even got some media attention.
Colour x Sol Cuisine | Social Posts
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Sol Cuisine is a plant-based foods manufacturer that produces tofu and frozen ready-to-eat appetizers, burgers, and entrees. The brand reached out to the digital agency Colour to create a social calendar and I was brought in to take care of the art direction and production.
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How to create high-quality content with limited graphic assets and low-resolution product pictures? For this project, the use of stock pictures and Photoshop was fundamental to the success of these posts. Once the static images were approved by the client, I created animations using After Effects.
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With these posts, now it’s no secret that Sol Cuisine’s plant-based goods are far from boring. More than getting their customers excited about their products, Sol Cuisine is a catalyst for good by creating a community of likeminded foodies bonding over healthier habits and the environment.
Exverus Media | Editorial Design
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Exverus Media is a social media agency based in Los Angeles, CA. Since their first white paper request in 2020, the agency has contacted me to design four other ones.
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The client’s priority was to keep their white papers short while offering the highest value. For that reason, I developed a template that allows a lot of content to fit each page by using a clear colour code and typography hierarchy. Professional images were used to bring back the human component in this tech-heavy educational piece. Impactful posts were also created to promote this ebook.
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Once again, a powerful lead generator was created for Exverus Media with social posts and website images leading their audience to download this high-value white paper.
