Did you know that the average credit card balance in Canada is $3,663? (TransUnion, Q3 2020 Report) After discussing the matter with my close ones, I’ve realized that the issue is more common than what I expected. That’s why, I decided to create this conversation-starter tool to remove the taboo around personal finances and encourage everyone to seek help.

Most visual communications about wealth-building and personal finances look austere and target middle-age men. My audience is women who are millenials or Gen Zs, that’s why, I created a filter that’s colourful and fun-looking. This selfie filter invites women to celebrate every step of their credit card debt journey and includes the option to bring shine on their own financial advisor by sharing their name.