EcoTurbanz Branding
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Eco Turbanz is a purpose-driven ecommerce company that repurposes leftover fabrics to create turbans. Esther – the owner – contacted me to create her brand identity from scratch as she didn’t have any visual communications to launch her Etsy store and social media platforms.
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The brief’s keywords were: fun, sophisticated and feminine. After discussing Esther’s vision for the company, her target audience and getting a clear idea of her own values and interests, 3 different directions were presented for her logo. One of the concepts was chosen and a few options later, Eco Turbanz was ready to launch!