Let’s Rise! is a French talk-show based in Toronto, ON. Their content is focused on motivating French-speaking women with their entrepreneurial journey. The vision of the show is to inspire women by their sophisticated lifestyle while staying warm and welcoming. Let’s Rise! has launched on YouTube in Fall 2020.

The brief’s keywords were: chic, trendy and cosy. For this reason, the branding took a simplistic and feminine direction to allow the use of trendy vector-based illustrations. Since the show is targeting all Frenchspeaking women, it was particularly important to diversify women’s representation in these visuals.

Building a brand is about knowing your positioning and creating credibility for your audience. Just like that, Let’s Rise! was able to stand out on the busy scene of talk-shows and it even got some media attention.